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How do i: conduct market research think the business needs some market research and not sure how to go about it this guide will determine acceptability of packaging, ease of use (eg cooking/preparing), manner of use and satisfaction. Journal of marketing research, table of contents, current issue. Business strategy/marketing plans and strategies from wikibooks, open books for an open world it can be for a product or service (economics)|service, a brand, or a product line marketing plans cover between one and five years market research - including customer panels.